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Shanghai Shake-Up: Redesigning a Future for Leather
  • Date:

    4 Sep 2019

  • Time:

    14:00 - 16:00

  • Location:

    LN Talks, Hall E1, E1-B29

The leather business is not what it used to be. Consumers focused on casual style and a marketplace full of alternative materials have helped drive the industry to its current slump. This is not a cyclical downturn, however, but rather a disruption of traditional norms in the leather business. The 2019 Shanghai Shake-up will present experts and innovators in tanning as well as footwear and leather goods design to look at what needs to happen to redesign a Future for Leather.

Panel 1: How to Transform the Role of the Tanner

As traditional leather, especially low-grade material, has lost much of its market, the role of the tanner with regard to innovation and development will have to change. Those who will not only survive, but thrive, are the ones who can develop creative new materials from leather and be more responsive to their customers. Producing leather as a commodity will no longer ensure a successful business.

Panel 2: Why Aren’t Designers Using Leather?

Across the board, less leather is finding its way into footwear, apparel, leather goods and automobiles. Hide prices are at their lowest levels, yet designers are not taking advantage of today’s bargains. Why? Hear from designers in these traditional destinations for leather about why the material is not making its way back into the market what can be done to change that.

      Jeanete Jost Collet, Jost & Collet
Innovation is the key to keeping leather relevant. Processes, products, services and innovations are driven by market demands, environmental policies, competition, and the economic scenario. 
Tanners traditionally have been bringing innovations to their customers. What are the differences now? Innovations need purpose, focus on opportunities and speed to reach out to a new generation of customer.

      Jacopo Pesavento, Branding Records
Why aren’t leather brands strong enough and why do they fail to communicate the advantages and benefits of quality leather. It[s crucial to create real value and how new leather brands can do that. How can leather enhance its Unique Selling Proposition (USP) how to improve its market.

      Mike Redwood, Leather Naturally
The twelve months since the 2018 ACLE have been some of the most difficult the leather industry has ever known. Profound questions are being asked about what a future tannery should actually produce and look like, and what will happen to hides and skins in the future. The intensification of competition from other materials, sensing a number of weaknesses in the leather industry proposition, implies a new relationship with innovative material concepts may be required.








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